Brief: The Ray White visual identity refresh focused on bringing the brand to a new level, implementing clear brand communication, streamlining all communication material and taking ownership of “White” as their predominant colour.
The visual identity design included core brand, signage, stationery, merchandise, property marketing and agent marketing guidelines.
The guidelines were developed from a core set of principles centred around the prominence of the brand mark/logo and a precise but flexible layout grid.
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